Business Analysis: The Gateway Career You Didn’t Know You Were Already Qualified For

This article introduces the BA Experience & Opportunity (ExOpp) Model — a new way to understand Business Analysis not as a linear career ladder but as a gateway into multiple professional paths.

It explores how the BA role gives you rare, early exposure to the whole organisation: cross‑functional visibility, decision‑making insight, transferable skills, and a deep understanding of how change really happens. Whether you lean toward product, delivery, design, strategy or leadership, the BA role becomes the foundation that makes each direction possible.

BA isn’t the destination — it’s the doorway.